Experience hype of Coachella with 360-degree virtual reality headset
April 8, 2016
Getting tickets to the most popular music festival in Southern California can be difficult but with the Coachella Valley Music and Arts Festival’s new virtual reality app, fans can access performances anywhere.
In partnership with Vantage.tv, a company that provides event organizers VR content for their attendees, ticket-holders to Coachella will receive a VR headset that will allow them to experience a 360-degree panoramic view of performances from some of their favorite artists.
This new VR app will also allow fans who won’t be attending either Coachella’s two weekends of concerts from April 15-24 to experience these performances before, during and after the festival.
To do so you must have a comparable VR headset, which currently only includes Cardboard on iOS and Android. However, the Samsung Gear VR, Oculus Rift and HTC Vive are planned to be added to the list.
“I think it’s pretty cool,” said freshman Thomas Short. “It’s proof that our technology is becoming more advanced.”
Now VR is quickly becoming a reality, with VR headsets starting to hit the market. Businesses and companies are quickly taking advantage of this trending technology, developing creative new uses for it.
Gaming companies have already developed titles like “Alien Isolation” and “Dying Light” to be converted to a VR release. Other titles like “Euro Truck Simulator 2” and “Lucky’s Tale” are some of the upcoming releases that have been developed and bundled exclusively for VR headsets like the Oculus Rift.
Even the sports industry has developed virtual reality live-streams during the U.S. Open Golf Tournament, planning for further live-streams for National Basketball League and National Association for Stock Car Auto Racing events.
“I think that eventually virtual reality will help us develop more advanced technology that will help important causes like medicine,” said junior Michael Sendin.
While Coachella has streamed performances on YouTube and even used holographic technology to materialize a performance by Tupac in 2012, they have yet to dive into the world of VR.
Despite allowing fans to access the show from anywhere and anyplace, the cost for the new developing VR headsets instead can offset the cost of an actual ticket to Coachella.
No doubt while Coachella’s creative technology usages continues to impress enthusiastic music fans, the cost for their new VR experience should be considered by fans who will not be attending.